Pagpapayo bago sumapit ang labanan sa Imus

My brother katipuneros and beloved countrymen:

I do believe that God is with is in this fight against Spain.
Although our first attempt was a failure, God spared my life so that I can be with you and
continue the fight. God knows that we have only one purpose: to free
our country from bondage.
Our failure inBacood was a blessing in disguise because had not these friars heard the shots in Bacood, they would not have left the hacienda nor would they have
surrendered.
Neither could we have obtained that you and Colonel Jose Tagle,
your brave leader, were able to get . These arms shall be used in our
future battles. The dexterity and skill which you had shown in this
fight is an indication of your...
Thank God, it did not proceed at once to Imus.
Now, we have still time to prepare for its coming tomorrow.
So, while we have time,let us start moving. While some men must break
down one support of the bridge, the others should build the pillboxes.
The enemy might come anytime now.
Thank you very much.

-Emilio Aguinaldo


Humans are story-telling creatures. We create our social worlds through the stories we construct.

In persuasion, one can use this nature to be successful in achieving one's
goal. The Narrative Paradigm of Walter Fisher emphasizes the nature of
man to tell stories to create identity and the like. Plus, how to use
this in persuading people.

The speech of Emilio Aguinaldo “ Pagpapayo bago sumapit ang labanan sa Imus .“
Emilio delivered this speech presenting it into a story. He used their
experiences in persuading his fellowmen to fight for what they believe
in. It revealed his character; a person determined to fight for the
love of his country. He also did not lose hope despite the obstacles
they have been experiencing.

The speech passed the test of narrative coherence and narrative fidelity.
The story in the speech was truthful and expressed humanity.

But Aguinaldo's speech can be also an example of Aristotle's theory The Rhetoric.
Since the speech was also based on logos (logical),ethos (ethical), pathos ( emotional).


Aguinaldo persuaded his fellowmen to not to lose hope and to
keep on fighting till the very end. He also included that even though
their first attempt was a failure, it was not a hindrance. And the fact
that he was given a second chance to live is a reason to fight for what
they believed in.

Indeed, because of the powerful combination of elements essential for persuasion, Emilio Aguinaldo's speech was one of the speeches that moved a nation.

Itanim sa Senado!

Pichay vs. Oreta

Pichay..

People often make fun of his name. But it is an advantage for a politician like him since it is easier for people to remember him. But is it enough?

In Elaboration Likelihood Model of Richard Petty and John Cacioppo, there are two mental routes to change a listener. Petty labeled the two cognitive processes the central route and the peripheral route (Griffin).

The central route involves message elaboration. Elaboration is “the extent to which a person carefully thinks about issue-relevant arguments contained in a persuasive communication.”
The peripheral route offers a shorthand way to accept or reject a message “without any thinking about the attributes of the issue or the object of consideration (Griffin).”

In the political ad of Prospero Pichay, people easily rejected this without dwelling deeper to the issues related to it. The attention of the people was drawn to Pichay not on the issues he presented.

Unlike the political ad of Tessie Aquino-Oreta, it was about the status quo of the children in the country regarding education. Education in our country remains a privilege where in fact it is a right.

I had a difficult time in spotting a political ad that falls under the central route. It is because almost all of the political ads belong to the peripheral route. I cannot blame politicians in using such strategy, since their goal is to grab attention. And they are given a short period of time to be remembered.

Their ad may fall under peripheral routes or not, what is more important is the service these people has to offer to our country.

Please Sir.... Please...

"Sir for the past few months that I have been working here, I have learned so much.I love this job that is why I have been giving my heart and time for giving the best for the good of our company.

Sir I know that you have been abiding on the rules and policies. You have been just doing your job.I really understand that. I am also very thankful in having you as my boss and my mentor.But sir,as time passes by I've been having thoughts if you would be considerate enough to give me a higher compensation.It would be a very lovely reward. Sir, can you be kind enough to share with me your generosity?"

Whew! I had difficulty composing these "persuasive words"(hope they are convincing enough)! The Social Judgement Theory by Muzafer Sherif tells that a person has three attitude zones:Acceptance, Rejection, Noncommitment. And a person categorizes a statement depending on his anchor point and on how he is involved on a topic or situation.

In this case, I assumed that my boss' anchor point is the office's policy that no increase shall be given to part-time employees. So acknowledging that fact might help me get things on track. Then my next strategy was to say statements that fall under his latitude of acceptance. By saying that I love my job and I have been giving my heart and my best for the good of the company. I think it would be helpful statements in convincing him.Plus, telling him that it would be a lovely reward would convey him the message that I wasn't getting the things that I believe I deserve.

Through the concepts of the theory, I hope my proposal would have a favorable response.